How is a business coach like a lighthouse? (+Video)
One of my favorite ways to explain what business coaches do is to compare our work to a lighthouse. I like it because my coaching plays a similar role to a lighthouse in terms of what my role does and does not include. The lighthouse is a stationary object. It doesn’t go anywhere, and it always does the same single thing: It illuminates. Of course, some lighthouses can transmit different signals that have different meanings. But in the end, it’s all about shining that light.